Steve Jobs is dead. Long live Apple.
I remember the first time I saw a picture of Steve Jobs. He and John Sculley, and Macintosh on Steve’s lap, in Time magazine. And the Ridley Scott 1984 commercial. And using a Macintosh for the first time, and really using it, after banging my head against our home PC with green text input and a shelf full of manuals. Macintosh was so beautiful and elegant and, somehow, human. It was loveable. And it was a vision of a world.
Steve Jobs’ passing reminds me of Heidegger. He said that a work of art creates a world, a universe, that one can enter into, in the presence of the artwork. In another way, each of us as beings, is a world, a universe, that exists in and through us. And when we pass so does that world.
Steve Jobs returning to Apple brought that particular world back. A vision of technology and humanity and beauty and passion and genius. Magical. Insanely great. Embodied in millions of objects of metal, glass, and plastic, spread over the entire globe.
Whatever success Apple continues to have, and I wish them all of it, we have lost that particular genius that was. We have lost a world.